Red Envelope is a catalog and ecommerce retailer that refreshed their merchandising and brand presentation through a renewed emphasis on the emotion of gift giving. Sardine Academy established a new voice for the brand, updated the brand guidelines with this new direction, and wrote copy for all the catalog covers, all of the interior headlines and some of the product copy as well.
In addition, we art directed the photography for the lifestyle imagery in the catalogs, and produced video content for the website, redenvelope.com.
