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Pixar had established themselves as one of the leading animation studios in the world when they asked for a redesign of their website. The challenge was they did not want the unique quality of their art denigrated by the inherent lack of high resolution on the web or by traditional technologies for displaying animation. We opted for a simple framework and navigation that did not compete with the stories or the output of the studio. In addition to clips from the various feature films, the website has become a place for experimenting with shorter stories and specific animation techniques. We also added a section called Artists' Corner, which brings to life the talent behind the scenes at the studio and gives the tiniest insight into the highly idiosyncratic minds of animators.
